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Thursday, October 14, 2010

Know Your Unique Value

Sure, you likely know what you contribute and how you add value to your employer. But are you in tune with the unique value you bring – the really good stuff that no one else has or no one else can replicate?

As Brett Simons reports in his blog, your value, what you can do uniquely well, is your currency. If you are remarkably good at helping others with something that really matters, then you will merit fair if not impressive compensation and rarely want for work.

Unique value could present itself in the form of a seasoned "intrapreneur" – a person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation. Or perhaps you have the ability to see things in black and white when others cannot see things as well, giving you the ability to make sound and profitable decisions.

As a key organizational leader, it’s important for you to understand this value and also learn about the potential limits to your value. Perhaps there are ways for you to continue to increase your value? Individual self-assessments can help to give you these insights, particularly when supported by an independent business coach who can help you to interpret, internalize and further develop this value.

Knowing your value and being able to articulate it with confidence will be your source of competitive advantage. Having such self-confidence is important in gaining trust, loyalty and commitment – tempering that confidence with authenticity and genuine caring.

Knowing your value does not mean being able to tell people how great you are. Knowing your value as a leader is the confidence that comes with having a crystal clear understanding of what it is you can do uniquely well to help others seize opportunities or solve problems that matter to them.

Enlightened leaders have a good understanding of their unique value. It’s part of the foundation in rounding out their emotional intelligence, self-confidence and marketability.

Do you know the true value of what you bring to the organization?

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